There is such a service in the Internet: reputation management. There would be no place for this term in the ideal world, because the reputation cannot be winded up but only gained. You can operate some quadracopter or a character in some online game, but not the reputation.
Earn a reputation VS reputation management
The starting point for any jiggery-pokery is to prepare “the public opinion”. Under the guise of the public opinion (everybody does the same, are you hayseed?) people are sold a special public opinion. All the people are subject to a social instinct to some extent. That’s why these manipulations work. Continue reading Reputation management in Internet for business needs, Example
There’s a rather interesting service that will help you to analyze a website usability. The name of this simple instrument is crazyegg.com.
This service shows scroll and click map of the entire page and all its elements. The funny thing here is how the monetization is adjusted for this service.
In order to use a free month of usage you should connect a credit card. But the catch here is that when a free month expires the annual fee will be withdrawn from your credit card.
So, the user uses the service, the data is accumulating and the free month expires. The service doesn’t allow to disconnect a card. If you have added a card you can just replace it by another one.
So, there is no possibility to delete your card (in order not to pay money) and continue to use the service for free. The only way is to delete an account. But it’s so hard to delete an account, because there is a lot of information already collected. To make screenshots of all the data is also not the most convenient variant. Continue reading How to monetize visitors that are leaving, Crazyegg tip
As I know, the best promoted website for freelancers on the west at present is Upwork. In order to broaden my horizons, I decided to go there and check proficiency level of freelancers and clients’ demands. My prior attention was focused on analyzing profiles belonging to SEO specialists, which specialization – Technical SEO audits.
Running ahead of the story, I will say that freelancers earnings start from 3$ to 150$ for a working hour. The minimum price is 50 times less than the highest price. I think there is no such price variation in Russian language Internet. There are no such cheap and so expensive SEO specialists. This is the distinctive feature of the western job market: wealthy and multifarious, with the army of Hindu, ready to work for peanuts and some real subject matter experts. Continue reading How much does SEO cost 3$ or 150$?
Each marketing specialist faced a problem of website traffic falling from search.
Even the websites with original content are not insured from it. We wrote the detailed instruction by means of which you will understand the reasons of traffic falling and you will be able to correct it.
1. Look where attendance fell: on Google or Bing
When traffic falls only from one search engine pay attention to observance of algorithms. Each search engine works at their own algorithms and your task is to follow them.
Continue reading Instruction. What to Do If the Website Traffic Fell
Technical audit of the site is my main job, and the fact that most of all I love to do. Here is an example of the technical audit.
This is not an exhaustive audit of the site. This audit contains approximately 30% of the information on the audits, which I usually do.
1. Organic traffic, keywords
In USA a website is visible by 192 keywords.
Many pages on the site ranked by keywords. Continue reading An example of the technical site audit, 13 points of audit