Search promotion of the website is an ongoing work. Only permanent job on the website improvement brings result in the form of a traffic growth, increasing the visitors’ experience on interaction with your website and leads to the stable growth of a traffic from search engines.
In order that the Google search engine raises positions of your website in search results, search bots should see that you work on improvement of all available aspects of your website.
In this article we will consider such aspect of Ongoing SEO as removal of outdated content.
Why is it necessary to delete outdated content?
Earlier, the algorithms of Google worked in such a way that badly optimized pages did not influence a karma or reputation of the whole website. Owners of the trust websites could not worry about having pages with the poor or outdated content on the website. The good karma of the website “elevated” such pages in search.
If your site will have a lot of low-quality content, then you can get google panda penalty. If this already happened, I recommend to order my google penalty audit.
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