Remove Outdated and Useless Content from Website: 2 Easy Steps

Search promotion of the website is an ongoing work. Only permanent job on the website improvement brings result in the form of a traffic growth, increasing the visitors’ experience on interaction with your website and leads to the stable growth of a traffic from search engines.

In order that the Google search engine raises positions of your website in search results, search bots should see that you work on improvement of all available aspects of your website.

In this article we will consider such aspect of Ongoing SEO as removal of outdated content.

Why is it necessary to delete outdated content?

Earlier, the algorithms of Google worked in such a way that badly optimized pages did not influence a karma or reputation of the whole website. Owners of the trust websites could not worry about having pages with the poor or outdated content on the website. The good karma of the website “elevated” such pages in search.

If your site will have a lot of low-quality content, then you can get google panda penalty. If this already happened, I recommend to order my google penalty audit.
Continue reading Remove Outdated and Useless Content from Website: 2 Easy Steps


Interlinking Your Sites – 9 Simple Rules, FAQ about interlinking

interlinking-chema
We collected the most popular questions of our readers concerning an interlinking of the website and prepared answers to them.

1. Why do we need the interlinking?

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Competently organized interlinking of the website is important both for correct indexing of the website by SE robots, and for users. Specifically:

  • It allows SE robots to understand the structure of the website and to index pages quicker;
  • It specifies to SE robots the relevant document on the promoted requests;
  • It helps search robots to evaluate the importance of these or those pages of the website;
  • It has a positive effect on behavioral factors of ranging;
  • It helps visitors to get oriented on the website easily and to find required services, goods or answers to questions.

Thus, organizing an interlinking of the website competently, you improve the indexation of the website and behavioral factors that, as a result, will exert a positive impact on ranging of the website in general.
Continue reading Interlinking Your Sites – 9 Simple Rules, FAQ about interlinking


Reputation management in Internet for business needs, Example

There is such a service in the Internet: reputation management. There would be no place for this term in the ideal world, because the reputation cannot be winded up but only gained. You can operate some quadracopter or a character in some online game, but not the reputation.

Earn a reputation VS reputation management

Earn a reputation manipulate

The starting point for any jiggery-pokery is to prepare “the public opinion”. Under the guise of the public opinion (everybody does the same, are you hayseed?) people are sold a special public opinion. All the people are subject to a social instinct to some extent. That’s why these manipulations work. Continue reading Reputation management in Internet for business needs, Example


How to monetize visitors that are leaving, Crazyegg tip

There’s a rather interesting service that will help you to analyze a website usability. The name of this simple instrument is crazyegg.com.

This service shows scroll and click map of the entire page and all its elements. The funny thing here is how the monetization is adjusted for this service.

In order to use a free month of usage you should connect a credit card. But the catch here is that when a free month expires the annual fee will be withdrawn from your credit card.

So, the user uses the service, the data is accumulating and the free month expires. The service doesn’t allow to disconnect a card. If you have added a card you can just replace it by another one.

So, there is no possibility to delete your card (in order not to pay money) and continue to use the service for free. The only way is to delete an account. But it’s so hard to delete an account, because there is a lot of information already collected. To make screenshots of all the data is also not the most convenient variant. Continue reading How to monetize visitors that are leaving, Crazyegg tip


How much does SEO cost 3$ or 150$?

As I know, the best promoted website for freelancers on the west at present is Upwork. In order to broaden my horizons, I decided to go there and check proficiency level of freelancers and clients’ demands. My prior attention was focused on analyzing profiles belonging to SEO specialists, which specialization  – Technical SEO audits.

Running ahead of the story, I will say that freelancers earnings start from 3$ to 150$ for a working hour. The minimum price is 50 times less than the highest price. I think there is no such price variation in Russian language Internet. There are no such cheap and so expensive SEO specialists. This is the distinctive feature of the western job market: wealthy and multifarious, with the army of Hindu, ready to work for peanuts and some real subject matter experts.

There is one important detail. There is a lot of money on the western market, but you have to sweat blood to earn them. Check the number of working hours of top specialists.

As one emigrant has told:

If I work so hard at home as I do in USA now, I would also earn lump of money.

When I use the phrase sweat blood I’m talking exactly about freelance. Of course, there are a lot of magic topics about traffic arbitrage and doorways. But all of this is so ephemerous, that I don’t analyze it in this post, specifically as a way to earn money.

Let’s get back to freelancers from Upwork. I would divide freelancers into three categories: workhorses, specialists and web-studios. Of course, this is a relative division, but it would be suitable here.

1. Workhorses

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When I’m talking about workhorses, I mean those, who are doing everything themselves. Such freelancers have up to 4000 working hours.

Here are they.
Hindu girl Raj Rani, who has worked for 1336 hours for 4,44 dollars. Her success rate is 78%.
Continue reading How much does SEO cost 3$ or 150$?


Instruction. What to Do If the Website Traffic Fell

Each marketing specialist faced a problem of website traffic falling from search.

Even the websites with original content are not insured from it. We wrote the detailed instruction by means of which you will understand the reasons of traffic falling and you will be able to correct it.

1. Look where attendance fell: on Google or Bing

Google or Bing

When traffic falls only from one search engine pay attention to observance of algorithms. Each search engine works at their own algorithms and your task is to follow them. Continue reading Instruction. What to Do If the Website Traffic Fell