Example of a technical seo audit medical website

The list of audit points

  1. Backlinks
  2. Site loading speed (desktop, mobile)
  3. Sitemap.xml analysis
  4. Robots.txt analysis
  5. Indexed pages analysis
  6. Website Addressation
  7. Redirects
  8. 404 pages
  9. Content duplication issues
  10. Meta information
  11. Images
  12. Website code recommendations

1. Backlinks

The site has a lot of incoming links. Many domains link to this site.

Example of a technical seo audit medical website

Good dynamics of increasing the number of incoming links. It is necessary to avoid a rapid increase in the number of incoming links. Because of the very rapid increase in the number of incoming links the site can get a filter.

Example of a technical seo audit medical website

Anchor list is good. Many anchors using: brand, website name and website address.

Example of a technical seo audit medical website

Used many different anchor. This greatly reduces the risk of Penguin filter.

Example of a technical seo audit medical website

A large percentage of donor sites are located in USA. It’s good.

Example of a technical seo audit medical website

2. Site loading speed (desktop, mobile)

A desktop version of the site loads quickly enough. Have done good work on acceleration of site.

Example of a technical seo audit medical website

We need to work to increase the download speed of the mobile site.

Example of a technical seo audit medical website

3. Sitemap.xml analysis

There are a number of errors in the site map. The site map should include pages with response code 200. URLs in sitemap.xml file should not be prohibited for indexing in robots.txt or Meta Robots Noindex.

Currently in the sitemap file contains links to pages that prohibited for indexing by Meta Robots Noindex.

URL Status Code
https://nationalnalilfungus.org/latest-research/ 200 OK & Noindex
https://nationalnalilfungus.org/2365-2/ 200 OK & Noindex / Nofollow
https://nationalnalilfungus.org/product-comparison/top-5-treatments/ 200 OK & Noindex / Nofollow

Sitemap file not complete. The sitemap.xml contain 47 URLs. But Google has indexed 187 pages.

Example of a technical seo audit medical website

4. Robots.txt analysis

The robots.txt file is not complete – https://nationalnalilfungus.org/robots.txt. Technical pages are not closed from being indexed.

Here is a list of pages that were not supposed to get into the Google index.

https://nationalnalilfungus.org/images/https://nationalnalilfungus.org/about-nail-fungus-infections-and-going-gluten-free-2/ response code 404https://nationalnalilfungus.org/jublia/https://nationalnalilfungus.org/aok/https://nationalnalilfungus.org/download-the-official-treatment-guide/
https://nationalnalilfungus.org/how-to-treat-infected-nail/

Google’s algorithm works in such a way that each low-quality page (allowed for indexation) affects the overall website “karma” or trust level.

5. Indexed pages analysis

Since the website indexation is not configured correctly – unnecessary pages get indexed. Therefore snippet many pages does not look attractive. These pages should either improve or be removed from the index.

Example of a technical seo audit medical website

6. Website Addressation

Site Addressing is set up correctly.

7. Redirects

All internal and external should point to pages with response code 200.
On the site there is one page with response code 301 – https://nationalnalilfungus.org/selecting-a-nail-fungus-treatment/ .

To this page lead one internal link link form page https://nationalnalilfungus.org/treatment-guide/ with anchor “Continue to: Selecting a Treatment >”.
A link on this anchor should be changed to https://nationalnalilfungus.org/treatment-guide/selecting-a-nail-fungus-treatment/ .

8. 404 pages

There is special page for page with the response code 404.

Example of a technical seo audit medical website

On the site there is one page with response code 404 – https://nationalnalilfungus.org/support/treatment-guide-lp-1/thrivethemes.com .

To this page lead one internal link link form page https://nationalnalilfungus.org/support/treatment-guide-lp-1/ with anchors: “Product Page Link” and “Product Page”.

Example of a technical seo audit medical website Example of a technical seo audit medical website Example of a technical seo audit medical website

9. Content duplication issues

Some pages on the site there is a problem with the uniqueness.

10. Meta information


Title

Title is the most important SEO tag. Title should be informative to describe the page and unique.

The site has pages with too short, not informative titles. Good title has a length from 30 to 60 characters.

The maximum number of characters that appear in the Google snippet – 60 characters. When the title is too large, it is cut off and does not look very nice.

Example of a technical seo audit medical website

List pages with too large a title.

URL Title Title Length
https://nationalnalilfungus.org/combination-therapy-in-treating-nail-fungal-infections/ Combination Therapy in Treating Nail Fungal Infections | Global Nail Fungus Organization 88
https://nationalnalilfungus.org/best-ways-to-relieve-a-painful-nail-fungal-infection/ Best Ways to Relieve A Painful Nail Fungal Infection | Global Nail Fungus Organization 86
https://nationalnalilfungus.org/best-nail-care-regimen-keeping-your-nails-in-tip-top-shape/ Best Nail Care Regimen: Keeping Your Nails in Tip-Top Shape | Global Nail Fungus Organization 93
https://nationalnalilfungus.org/about-nail-fungus-infections-and-going-gluten-free/ About Nail Fungus Infections and Going Gluten-Free | Global Nail Fungus Organization 84
https://nationalnalilfungus.org/5-easy-steps-to-avoid-nail-fungus-recurrence/ 5 Easy Steps to Avoid Nail Fungus Recurrence | Global Nail Fungus Organization 78
https://nationalnalilfungus.org/5-common-myths-about-caring-for-your-nails/ 5 Common Myths About Caring for Your Nails | Global Nail Fungus Organization 76
https://nationalnalilfungus.org/the-stages-of-a-nail-fungal-infection/ The Stages of a Nail Fungal Infection | Global Nail Fungus Organization 71
https://nationalnalilfungus.org/dermatophytes-the-cause-of-nail-fungus/ Dermatophytes: The Cause of Nail Fungus | Global Nail Fungus Organization 73
https://nationalnalilfungus.org/best-nail-fungus-resources/ Top 49 Nail Fungus Resources Online – 2016 | Global Nail Fungus Organization 76
https://nationalnalilfungus.org/treat-toenail-fungus-2/ 2 – The Ultimate Guide to Understanding and Treating Finger and Toenail Fungus | Global Nail Fungus Organization 112
https://nationalnalilfungus.org/download-the-official-treatment-guide/ Download The Official Treatment Guide | Global Nail Fungus Organization 71
https://nationalnalilfungus.org/treat-toenail-fungus/ The Ultimate Guide to Understanding and Treating Finger and Toenail Fungus | Global Nail Fungus Organization 108
https://nationalnalilfungus.org/healthy-habits-preventive-measures-against-finger-and-toenail-fungus/ Healthy Habits: Preventive Measures Against Finger and Toenail Fungus | Global Nail Fungus Organization 103
https://nationalnalilfungus.org/tried-and-tested-nail-fungus-ingredients-you-can-trust/ Tried and Tested: Nail Fungus Ingredients You Can Trust | Global Nail Fungus Organization 89
https://nationalnalilfungus.org/most-effective-nail-fungus-treatment-during-pregnancy/ Most Effective Nail Fungus Treatment During Pregnancy | Global Nail Fungus Organization 87
https://nationalnalilfungus.org/undecylenic-acid-for-fingernail-and-toenail-fungus/ Undecylenic Acid for Fingernail and Toenail Fungus | Global Nail Fungus Organization 84

Description.
Description also an important SEO tag.

There are 14 pages with empty tag Description. For these pages, you need to develop a unique informative Description tag. Good title has a length from 70 to 156 characters.

List of pages without Description:

https://nationalnalilfungus.org/treat-toenail-fungus/
https://nationalnalilfungus.org/best-nail-fungus-resources/
https://nationalnalilfungus.org/nail-fungus-story/
https://nationalnalilfungus.org/support/treatment-guide-lp-1/
https://nationalnalilfungus.org/education/
https://nationalnalilfungus.org/site-map/
https://nationalnalilfungus.org/about-us/
https://nationalnalilfungus.org/donate/
https://nationalnalilfungus.org/physician-login/
https://nationalnalilfungus.org/medication-index/emoninail/
https://nationalnalilfungus.org/treat-toenail-fungus-2/
https://nationalnalilfungus.org/confirm-your-email/
https://nationalnalilfungus.org/download-the-official-treatment-guide/
https://nationalnalilfungus.org/support/

H1

H1 – important SEO tag. On each page of the site there should be 1 H1 tag. If there is more than one  Н1 tag, this is a mistake.

List of pages that have more than one H1 header.

URL h1 Headers
https://nationalnalilfungus.org/treat-toenail-fungus/ 13
https://nationalnalilfungus.org/treatment-guide/ 9
https://nationalnalilfungus.org/medication-index/ 9
https://nationalnalilfungus.org/education/introduction-to-nail-fungus/ 7
https://nationalnalilfungus.org/product-comparison/ 6
https://nationalnalilfungus.org/education/risks-and-prevention/ 4
https://nationalnalilfungus.org/nail-fungus-story/survey-results/ 3
https://nationalnalilfungus.org/best-nail-fungus-resources/ 3
https://nationalnalilfungus.org/laser-treatment-for-nail-fungus-what-professionals-really-say/ 2
https://nationalnalilfungus.org/tried-and-tested-nail-fungus-ingredients-you-can-trust/ 2
https://nationalnalilfungus.org/healthy-habits-preventive-measures-against-finger-and-toenail-fungus/ 2
https://nationalnalilfungus.org/medication-index/fungavir/ 2
https://nationalnalilfungus.org/support/treatment-guide-lp-1/ 2
https://nationalnalilfungus.org/nail-fungus-treatment-for-diabetes/ 2
https://nationalnalilfungus.org/dermatophytes-the-cause-of-nail-fungus/ 2
https://nationalnalilfungus.org/the-stages-of-a-nail-fungal-infection/ 2
https://nationalnalilfungus.org/about-nail-fungus-infections-and-going-gluten-free/ 2
https://nationalnalilfungus.org/5-easy-steps-to-avoid-nail-fungus-recurrence/ 2
https://nationalnalilfungus.org/most-effective-nail-fungus-treatment-during-pregnancy/ 2
https://nationalnalilfungus.org/best-nail-care-regimen-keeping-your-nails-in-tip-top-shape/ 2
https://nationalnalilfungus.org/best-ways-to-relieve-a-painful-nail-fungal-infection/ 2
https://nationalnalilfungus.org/combination-therapy-in-treating-nail-fungal-infections/ 2
https://nationalnalilfungus.org/medication-index/omega-labs-fungus-treatment/ 2
https://nationalnalilfungus.org/medication-index/fungi-nail-brand/ 2
https://nationalnalilfungus.org/medication-index/opi-fungus-fix/ 2
https://nationalnalilfungus.org/nail-fungus-story/ 2
https://nationalnalilfungus.org/treatment-guide/selecting-a-nail-fungus-treatment/ 2
https://nationalnalilfungus.org/5-common-myths-about-caring-for-your-nails/ 2
https://nationalnalilfungus.org/undecylenic-acid-for-fingernail-and-toenail-fungus/ 2

In many cases, both H1 headers are the same. Each header or subheader should be unique.

Example of a technical seo audit medical website

Duplicate Н1.
The site has 2 pages with the same H1 header. It needs to be fixed, so that each page has a unique H1 header.

11. Images

Pictures with size more than 200 kilobytes of slow down loading speed. It is desirable to reduce size such images  to 200-100 kilobytes.

The list of big pictures:

URL Content-Length
https://nationalnalilfungus.org/wp-content/uploads/2016/12/12.png 1,923,645 B
https://nationalnalilfungus.org/wp-content/uploads/2016/12/34.png 1,455,749 B
https://nationalnalilfungus.org/wp-content/uploads/2016/12/18.png 1,292,559 B
https://nationalnalilfungus.org/wp-content/uploads/2016/12/32.png 1,155,945 B
https://nationalnalilfungus.org/wp-content/uploads/2016/12/39.png 1,126,580 B
https://nationalnalilfungus.org/wp-content/uploads/2016/12/23.png 1,083,064 B
https://nationalnalilfungus.org/wp-content/uploads/2016/12/36.png 992,181 B
https://nationalnalilfungus.org/wp-content/uploads/2016/12/3.png 955,283 B
https://nationalnalilfungus.org/wp-content/uploads/2016/12/9.png 945,692 B
https://nationalnalilfungus.org/wp-content/uploads/2016/12/48.png 944,366 B
https://nationalnalilfungus.org/wp-content/uploads/2016/12/17.png 920,270 B
https://nationalnalilfungus.org/wp-content/uploads/2016/12/25.png 890,684 B
https://nationalnalilfungus.org/wp-content/uploads/2016/11/Effective-natural-nail-fungus-ingredients.jpg 887,307 B
https://nationalnalilfungus.org/wp-content/uploads/2016/12/10.png 826,585 B
https://nationalnalilfungus.org/wp-content/uploads/2016/12/19.png 797,479 B
https://nationalnalilfungus.org/wp-content/uploads/2016/12/31.png 756,304 B
https://nationalnalilfungus.org/wp-content/uploads/2016/12/15.png 748,415 B
https://nationalnalilfungus.org/wp-content/uploads/2016/12/1.png 743,539 B
https://nationalnalilfungus.org/wp-content/uploads/2016/12/14.png 727,711 B
https://nationalnalilfungus.org/wp-content/uploads/2016/12/40.png 714,104 B
https://nationalnalilfungus.org/wp-content/uploads/2016/12/44.png 708,005 B
https://nationalnalilfungus.org/wp-content/uploads/2016/12/50.png 689,835 B
https://nationalnalilfungus.org/wp-content/uploads/2016/12/37.png 681,511 B
https://nationalnalilfungus.org/wp-content/uploads/2016/12/29.png 658,053 B
https://nationalnalilfungus.org/wp-content/uploads/2016/12/28.png 563,014 B
https://nationalnalilfungus.org/wp-content/uploads/2016/12/21.png 557,690 B
https://nationalnalilfungus.org/wp-content/uploads/2016/12/13.png 548,496 B
https://nationalnalilfungus.org/wp-content/uploads/2016/12/27.png 543,517 B
https://nationalnalilfungus.org/wp-content/uploads/2016/12/6.png 532,373 B
https://nationalnalilfungus.org/wp-content/uploads/2016/12/33.png 522,353 B
https://nationalnalilfungus.org/wp-content/uploads/2016/12/7.png 520,835 B
https://nationalnalilfungus.org/wp-content/uploads/2016/12/22.png 517,334 B
https://nationalnalilfungus.org/wp-content/uploads/2016/12/20.png 503,147 B
https://nationalnalilfungus.org/wp-content/uploads/2016/12/47.png 494,157 B
https://nationalnalilfungus.org/wp-content/uploads/2016/12/46.png 489,687 B
https://nationalnalilfungus.org/wp-content/uploads/2016/12/43.png 476,572 B
https://nationalnalilfungus.org/wp-content/uploads/2016/12/42.png 456,949 B
https://nationalnalilfungus.org/wp-content/uploads/2016/12/26.png 423,682 B
https://nationalnalilfungus.org/wp-content/uploads/2016/12/24.png 389,808 B
https://nationalnalilfungus.org/wp-content/uploads/2016/12/30.png 374,366 B
https://nationalnalilfungus.org/wp-content/uploads/2016/12/45.png 345,479 B
https://nationalnalilfungus.org/wp-content/uploads/2015/02/All-Nail-Fungus-Products2.png 324,078 B
https://nationalnalilfungus.org/wp-content/uploads/2016/12/4.png 314,570 B
https://nationalnalilfungus.org/wp-content/uploads/2016/12/8.png 314,345 B
https://nationalnalilfungus.org/wp-content/uploads/2013/08/TopImagev2.png 285,554 B
https://nationalnalilfungus.org/wp-content/uploads/2016/12/16.png 265,524 B
https://nationalnalilfungus.org/wp-content/uploads/2016/12/11.png 242,431 B
https://nationalnalilfungus.org/wp-content/uploads/2016/12/38.png 216,753 B
https://nationalnalilfungus.org/wp-content/uploads/2016/12/Top-Nail-Fungus-Resources.jpg 212,187 B
https://nationalnalilfungus.org/wp-content/uploads/2016/12/5-Easy-Steps-to-Avoid-Nail-Fungus-Recurrence1.jpg 208,536 B
https://nationalnalilfungus.org/wp-content/uploads/2016/12/35.png 204,718 B

12. Website code recommendations

Technical code
Link to rss feed is present in the code of each page. This part of the code should be deleted from the template.

Example of a technical seo audit medical website

RSS Feed It is a full doublicate page.

Example of a technical seo audit medical website

This part of the code should be removed from the site.

1. Shortlink create unwanted redirects
Example of a technical seo audit medical website

2. It is useless and unnecessary links
Example of a technical seo audit medical website

Example of a technical seo audit medical website
5 (100%) 1 vote

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