Sooner or later, most webmasters faces with Google penalty. I like to make website audits, so it’s time to make another one. In this audit we examine the the site, which has received sanctions from Google.
This time i will audit for rebeccacolefax.com.
This is a good example how a bletcherous webmaster can lead a fair website with a unique content to penalty.
This website belongs to a talented photographer Rebecca Colefax. She is actually a cool photographer who owns various noble awards. I have used her photos that I like very much at the beginning and at the end of my article.
I also took a shine to this website because it has maxed out penalty points and has no chance to take up a good position in Google in spite of its usefulness and uniqueness.
So, here is five reasons why this site should have fallen under the filter or even Google ban.
1.Wrong Title meta tag generation
The Title tag is the most important SEO tag. So you should fill it correctly. On this very site the Title tag contains technical symbols (} for some reason.
What should Google think when it sees technical symbols in the Title on each page? I remember having intrusted content management on my website to one neglectful copywriter. I have not followed up his work and as a result the site has come under Yandex website filter. The website content was unique but the Title tags were ugly.
The same is here. Wrong Title is a glaring mistake.
2. Hidden text on the page
If you take a look at any page on this website you will see a lot of references to keywords. Besides, this text is slightly visible.
Some time ago I promoted real estate website and there was a website name in the footer. According to designer’s idea this text was displayed with pale fonts. Google recognized it as spam and the website was banned. The ban was not lifted until I changed font size and color.
There is also a set of hidden keywords. Later we will investigate what those phrases are and how they got there.
3. Internal spam links
If you look carefully you will see that each phrase is an internal link to some website page. So, there are already two problems – packs of keyphrases and tons of inbound links.
What is the purpose of doing all this?
I had a chance to make an audit of a website that came under Google penalty. The reason for a ban was a huge number of internal anchor links. That was a fitness website and it was spammed with category anchor links about different ways of weight loss and various diets.
When I changed that the website came out of that filter. That is the reason why people order website audit :).
So, our webmaster concluded that a huge number of key phrases will make a website cool.
I found 27 internal anchor links. Everything is exacerbated even more, because those links don’t lead to unique pages but to tag-pages. This alone is enough to get google penalty.
Let’s see what Google says about this.
Nobody needs those links on that page, nobody will follow them. Visitors won’t do this because:
- The number of links is more than abundant.
- They look too similar.
- They are slightly visible.
Altogether, they are not for visitors but for spam. Consequently, Google punishes for spam and punishes severely ©.
We should add, that Google may excuse outbound spam links, because “third party effects do not lead to ban ©”. Because there are no evidence that a website owner is involved in this kind of spam.
But if spam is inside the website it gives Google the dead certainty to ban it and send the webmaster to grind the theory.
4. Keywords spam on pages causes Google penalties
If we inspect a webpage source code, we will see a wild number of keywords. Google Chrome finds 814 word matches for the word “photo”.
Besides, I offer you to take a look at a picture with a giant Alt tag. The arrows show the beginning and the end of the picture description.
Again, let’s see what Google says about how to fill alt tag for images.
Our webmaster has flagrantly violated these instructions. And greatly increased the chances of this site to get penalty form Google.
5. Not unique pages
Let’s analyze what Google has indexed on this website.
In total Google has indexed 915 pages and 716 of them are tag-pages.
There are also pages that are not unique: archives, categories, author’s pages. It gives us 45 nonunique pages more.
So, there are 760 (715 +45) nonunique pages from the number of 915 total pages or 83%.
It means, that the number of unique pages is too small. And those pages are also spammed with keyphrases and anchor links colored to background color.
This website had no chance not to come under the Google filter.
Do you know what is the funnies part in it? The website webmaster says that everything is great. I have found this example on one freelance website that I visit from time to time.
- Titles and Descriptions are no long.
- Titles don’t have phone number.
- Pictures have good Alt tag.
- 0 microformats.
- AMP (About Accelerated Mobile) ???
I wish you to be as happy and overjoyed as a family on this picture. If you have any problems with the site – please contact me.