There’s a rather interesting service that will help you to analyze a website usability. The name of this simple instrument is crazyegg.com.
This service shows scroll and click map of the entire page and all its elements. The funny thing here is how the monetization is adjusted for this service.
In order to use a free month of usage you should connect a credit card. But the catch here is that when a free month expires the annual fee will be withdrawn from your credit card.
So, the user uses the service, the data is accumulating and the free month expires. The service doesn’t allow to disconnect a card. If you have added a card you can just replace it by another one.
So, there is no possibility to delete your card (in order not to pay money) and continue to use the service for free. The only way is to delete an account. But it’s so hard to delete an account, because there is a lot of information already collected. To make screenshots of all the data is also not the most convenient variant.
Some disappointed users decide to delete an account and no to pay 100$ a year.
If you press Cancel, the service redirects you to the regret windows, telling you that Crazyegg is really disappointed because of account deletion. Than the service asks you the reason why you want to leave.
If you mentions a money matter, a real miracle will happen — they will propose a monthly payment for you :).
This is the way Crazyegg works with leaving users. If the user is loyal or just don’t want to miss some data he would pay an annual payment. He just doesn’t have other variants.
If the user is more loyal or greedy, he will be offered a monthly payment.