I continue the rubric of a short audit of sites from different niches. Now I did an audit of sites from hosting niche.
Cool hosting website – dreamhost.com
It is best to run a short description of the services. And the short and simple call to action. It is well implemented on this website.
CTA button (call to action button) is clearly visible on the screen. This button has a good percentage of clicks.
Also, an important point is that the SEF button is located within sight of the first Screen. To get to the do not need to scroll buttons.
Good pop-up menu. There’s not just provides links to the relevant sections, but also the attractive promotions information.
Detailed description of the services. Noticeable CTA button.
Simple and clear list of the motivational benefits of this service.
Another Cool hosting website – webhosting.att.com
Show pictures of working people, small business owners, which are the target audience for this host.
Pictures are always more attractive and recognized more quickly than text.
Not Cool hosting website – byet.host
A lot of the text. There is no clear and brief description of their services.
Internet Services is a very general, vague concept. People need concrete, specialized services.
In the description of too many technical terms. Description is too detailed, it is possible to get lost.
CTA – button is located at the bottom of the page. To get to the buttons need to scroll through a long page.
Some people only look at the first screen. They will not scroll the page to the end.
That’s all. Do not make such mistakes for your business sites.